Doug Jackson

Doug Jackson

Chief Executive Officer Coca-Cola Beverages Africa

Doug has spent more than three decades with Coca-Cola across three continents. He brings deep Africa system experience to this critical leadership role.

Before becoming Chief Executive, Doug led The Coca-Cola Company’s strategic partnership with Monster Beverages, focusing on building the energy drink category through global distribution of energy brands in partnership with its franchise bottling partners.

Doug first joined the Coca-Cola system in 1984 in Johannesburg, where he held a number of key sales and management roles.

Doug is a passionate advocate for promoting and developing talent across the Coca-Cola system. Doug’s demonstrated ability to develop and lead high-performing teams, coupled with his broad and impressive record of results, make him ideally suited for this key role.

Jacques Vermeulen

Jacques Vermeulen

Managing Director, Coca-Cola Beverages Africa International

Jacques joined Coca-Cola Sabco in 1995 as Financial Accountant: Head Office and has since served in various financial roles both at the Group Office and in CCS operations.

Prior to taking up the role of Managing Director for Southern and Eastern Africa, Jacques was the Chief Operating Officer for Coca-Cola Sabco where his leadership saw his team achieve a 9% CAGR in volume terms in the three years leading up to his promotion.

He was instrumental in driving improvements in-market, in particular standardising the third party RTM model across Sabco to improve cold availability and value chain optimisation. These efforts resulted in improved margins and the establishment of a new KPI framework to drive the business towards becoming a world class operation. Jacques was also the Chief Financial Officer of Coca-Cola Sabco between 2008 until 2010.

He holds a Bachelor of Commerce Honours (Management Accountancy) from the University of Stellenbosch, a Bachelor of Commerce Honours (Accountancy) from the University of South Africa and is a qualified Chartered Accountant (SA). Jacques is an avid cyclist having completed the eight-day Cape Epic Mountain Bike race and enjoys outdoor sporting activities with his wife, Carina, daughter, Mia and son, Jaco.

Velaphi Ratshefola

Velaphi Ratshefola

Managing Director, Coca-Cola Beverages South Africa

Velaphi is a well-rounded and experienced Operations and Sales Executive. His 26 years’ working experience spans across legal (two years), HR (eight years) and Sales and Operations (16 years). Velaphi started his career in the legal field and proceeded to spend eight years in HR in South African Breweries and Nampak.

His 16 years’ experience in Sales Operations saw him get involved in business optimisation projects in SAB. He has led business optimisation and revenue growth initiatives in ABI which saw the business rationalise operations from 23 depots to 5 over a three year period, servicing a customer base which grew to 120 000 in 2016 from 40 000 in 2010.

ABI’s customer loyalty scores improved from 68% in 2009 to 81% in 2016, second only to SAB in the South African FMCG industry. Under his leadership ABI’s Route to Market is globally renowned and has led to the creation of almost 1 500 local jobs and double digit sales growth in the traditional market class of trade.

ABI’s market execution standards are amongst the best globally with RED coverage of 40 000 outlets monthly and 76% of the volume. ABI’s sales and operations teams have won multiple global and supplier awards under his leadership. Since his appointment as Managing Director at ABI in 2014, the business’ performance has consistently improved, year on year. He is an inspirational and engaging leader who inspires loyalty and commitment from those he leads.

Ian Vos

Ian Vos

General Counsel Coca-Cola Beverages Africa

Ian was appointed General Counsel-Elect of Coca-Cola Beverages Africa (CCBA) on 1 November 2015, prior to which he acted as General Counsel for SABMiller Africa.

He is an admitted attorney in South Africa and has a B Com (Wits), LLB (cum laude) (Wits), Hdip Tax (RAU) as well as 20 years’ experience in the legal field. Prior to joining SABMiller Africa, Ian was General Counsel at SAB for approximately five years, a role he fulfilled with distinction. During his time at SAB and SABMiller Africa, Ian led multiple successful initiatives including the landmark win against the Competition Commission before the Competition Tribunal and the Competition Appeal Court in the Big Daddy’s competition case.

Ian and his team were recently awarded “best in-house legal team in Africa (trade & industry)” by Law Digest UK for their efforts in 2014/15. Before joining SAB, Ian was a partner at Webber Wentzel, one of South Africa’s leading law firms and prior to that was a director at Edward Nathan & Friedland. During his legal career, Ian has been involved in some of South Africa’s leading corporate deals.

His strong legal background, excellent track record as well as his experience on the SAB Managing Directors Committee, make him a truly valuable addition to the CCBA team.


Cathy Albertyn

Cathy Albertyn

Human Resources Director Coca-Cola Beverages Africa

Cathy joined the group in 1992 as Personnel Manager: Head Office for the SA Bottling Company as it was then known.

Cathy has since held various HR roles including Group HR Director, Regional Human Resources Manager in South Africa and Group HR Services Manager for Coca-Cola Sabco where she led internal recruiting initiatives. Cathy has extensive multicultural experience across the company’s Africa and Asia footprints having played a key role in driving the integration of the Asian territories into Coca-Cola Sabco.

She is a member of the TCCC Global HR Council and holds a Bachelor of Arts degree from the University of Port Elizabeth (now Nelson Mandela Metropolitan University) as well as a Bachelor of Arts Honours (Industrial Sociology) from the University of South Africa. Cathy is a lover of the arts and is married to classical musician, Erik, with whom she has three children: Emma, and twins, Daniel and Sebastian.

Mark Tindall

Mark Tindall

Chief Financial Officer Coca-Cola Beverages Africa

Mark joined SABMiller in 2002 and has served as Managing Director of Compania Cervecera de Canarias; Business Planning Director for Latin America; and Director: Corporate Finance and Development in SABMiller plc.

Prior to his appointment as Chief Financial Officer, Mark worked as the Business Transformation Director of SABMiller Europe where he led an ambitious business transformation programme that resulted in the delivery of more than $40m in value for the company.

His energetic, can-do leadership style is backed by strong academic credentials. Mark holds a Bachelor of Business Science (Finance) from the University of Cape Town and is a qualified Chartered Accountant (SA).

He also studied at Oxford University as a Rhodes Scholar where he obtained a Bachelor of Arts in Politics, Philosophy and Economics. Mark is married to Maria Fernanda and has two children, Michael and Daniella.

Francois Rozon

Francois Rozon

Strategy and Planning Director Coca-Cola Beverages Africa

Francois’ most recent role was that of Appletiser MD which he has occupied since 2002. Since joining Appletiser, Francois initiated and led the turnaround of the brand. Between 2003 and 2008, Appletiser enjoyed sustained volume growth, doubling in size. Francois led the organisation to shift towards a value driven, commercial mindset. Over the course of the last five years, he stimulated the transformation of the company into a more effective competitor to meet challenging market dynamics. Under his leadership, the company has enjoyed accelerated profit growth with a four-fold increase since 2009.

In his new role as Director of Strategy and Planning, he will be supporting the strategic work of the CEO which drives organisational integration and business benefits through shared, cross-functional projects. He will be working with the CEO and the CCBA Excom team on defining strategic growth priorities, optimising cash allocations, developing options and delivering growth projects that will add significant value to the business in the medium to long term.

Francois has a B. Eng, Mechanical Engineering from McGill University, a MMBA from McKinsey & Company as well as a M.Sc. in Aeronautical Engineering  from the California Institute of Technology.

Norah Odwesso

Norah Odwesso

Public Affairs and Communications Director

Norah is a senior leader with over 15 years’ experience in local and international senior leadership positions, having worked with multinational blue chip businesses in group strategy management and corporate relations in the food and beverage industry.

Prior to joining CCBA, Norah held the position of Public Affairs and Communications Director for Coca-Cola Central, East and West Africa, leading reputation management of the company and its brands across 30 countries in Sub-Saharan Africa. Using practical and locally relevant approaches to solving complex and varied business issues, she has delivered solutions that have led to incremental profitability for the businesses in these territories.

Her strength lies in her ability to identify opportunities and manage the challenges of an ever-changing business environment which is increasingly subject to scrutiny by local and international stakeholders.

Norah holds an MA in Finance and Investments from the University of Exeter, UK (1995), and a Bachelor of Commerce Honours degree, Accounting Option from the University of Nairobi.