The first Coke was served in Africa in 1928 and currently CCBA accounts for about 40% of all Coca-Cola volumes sold in Africa serving over 600,000 outlets.
CCBA enjoys the number 1 NARTD position in most of our 15 territories, with a theoretical capacity of 1,5 billion unit cases.
We’re investing in the growth and development of our people to enhance their skills and capabilities. CCBA has more than 17,000 employees, about half of whom are based in South Africa.
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Jacques is a seasoned and successful leader with a proven track record of leading and managing diverse businesses in both emerging and developing markets. Prior to his appointment as CEO for CCBA In 2018 he led the accelerated growth of CCBA’s International Division as Managing Director. He has over 20 years of senior executive experience leading Coca-Cola bottling operations across Africa including roles as CEO, COO, and CFO.
Jacques is experienced in both emerging and developing markets. Highly motivated with a proven ability to develop people and commercialise all aspects of business. Also, he is well networked and highly successful in implementing business process improvements, defining company direction, achieving goals and optimising business procedures. He joined Coca-Cola Sabco in 1995 where he served in various roles, including MD for Southern and East Africa, as well as COO. During his leadership as COO his team achieved a 8% volume CAGR during his two years in the role. He was instrumental in driving improvements, in particular standardising the third party RTM model to improve cold availability and value chain optimisation.
He holds a Bachelor of Commerce Honours (Management Accountancy) from the University of Stellenbosch, a Bachelor of Commerce Honours (Accountancy) from the University of South Africa and is a qualified Chartered Accountant (SA).
Sarah-Anne’s role involves leading the sustainable growth, expansion and maximisation of CCBA’s revenue, ensuring delivery of the organisation’s game plan. Part of her role involves providing insight on the evolving beverage landscape in CCBA’s markets and the speed of change required to achieve sustained revenue growth.
She has extensive emerging markets expertise, particularly in numerous countries across Africa. She also has a clear understanding of the drivers of business value and translating these into strategies and measurable deliverables. Her early career was spent at Cadbury Schweppes, Bromor Foods, and Coca-Cola. She has held the roles of Group Marketing Director and then Global Marketing and Communications Director at Standard Bank and Managing Director at Entyce Beverages and Ciro Food Services at AVI. She led the PepsiCo business in Sub-Saharan Africa, and championed the acquisition of Pioneer Foods by PepsiCo.
Sarah-Anne has a BSc and BSc Honours in Economics (UCT) and an MBA (City of London University). She has also completed an Advanced Management Programme at Harvard Business School.
Norton is responsible for Treasury, Tax, Internal Audit, Operational Finance, Group Controlling, M&A and Procurement. Until his appointment to this role, Norton held the position of MD for the Southern Africa Region and has a wealth of experience within the Coca-Cola system on the African and Asian continents.
Prior to the formation of CCBA, he had a distinguished career that commenced in 1990 where he held a number of senior finance positions at SA Bottling and then Coca-Cola Sabco. Some of the countries in which he has lived with his family and worked in include Vietnam, Uganda, Namibia and South Africa.
Aside from his extensive system experience, Norton holds a BCom and a post graduate Diploma in Accounting, Tax, Management Accounting and Auditing. He is a member of the Institute of Chartered Accountants in South Africa and he has also completed the Associated Membership Programme in Treasury Management.
After working on the initial integration project, Joshua joined CCBA on 1 January 2017 as the IS Governance and PMO Manager, forming part of the senior leadership team.
Prior to joining CCBA, Joshua worked for SABMiller for 16 years and in that period held various senior positions. His last position at SABMiller was Head of IT Strategy and Architecture for SAB (Pty) Ltd.
Under Joshua’s leadership, CCBA shifted to Microsoft solutions including Dynamics 365, Azure, and Microsoft 365 to upgrade finance operations, improve customer engagement, and drive HR capabilities with strong analytics. This has resulted in customer engagement, security, and analytics modules all migrating to the same 3-in-1 platform
Joshua has four children – two boys (Thuli and Wakhile) and two girls (Chantal and Tiro) – and is an avid runner and cyclist.
Luiza is a seasoned and well-rounded professional, with a proven track record in the beverage industry. She has led and managed diverse aspects of beverage businesses, including procurement, trade marketing, supply chain, logistics project management, and M&A amongst others.
At CCBA, she has been instrumental in the implementation of major projects. This includes helping the South Africa business take the first major step to fulfil its promise to increase black ownership, launching the landmark Ikageng Employee Share Trust, which offers employees shares and direct economic participation in the business. With the promulgation of the Protection of Personal Information Act in SA in 2020, Luiza was instrumental in ensuring CCBA was compliant by 30 June 2021.
Luiza has a wealth of experience in both emerging and developing markets. She approaches her work with a highly motivated and energetic style of leadership and engagement. She is especially passionate about the development of women in the workplace. She has strong networks and experience across Africa and has the innate ability to drive progress through influence and consultation.
Ian was appointed General Counsel of CCBA in 2016, prior to which he acted as General Counsel for SABMiller Africa. At CCBA, his role expanded to include Regulatory Affairs in January 2019 to drive synergies between the Legal Counsel and Public Affairs, Communications and Sustainability function.
He is an admitted attorney in South Africa and has a B Com (Wits), LLB (cum laude) (Wits), Hdip Tax (RAU) as well as 20 years’ experience in the legal field. Prior to joining SABMiller Africa, Ian was General Counsel at SAB for approximately five years, a role he fulfilled with distinction. During his time at SAB and SABMiller Africa, Ian led multiple successful initiatives including the landmark win against the Competition Commission before the Competition Tribunal and the Competition Appeal Court in the Big Daddy’s competition case.
Before joining SAB, Ian was a partner at Webber Wentzel, and prior to that was a director at Edward Nathan & Friedland.
Cathy joined the group in 1992 as Personnel Manager: Head Office for the SA Bottling Company as it was then known.
Cathy has since held various HR roles including Group HR Director, Regional Human Resources Manager in South Africa and Group HR Services Manager for Coca-Cola Sabco where she led internal recruiting initiatives. Cathy has extensive multicultural experience across the company’s Africa and Asia footprints having played a key role in driving the integration of the Asian territories into Coca-Cola Sabco.
She is a member of the The Coca-Cola Company’s Global HR Council and holds a Bachelor of Arts degree from the University of Port Elizabeth (now Nelson Mandela Metropolitan University) as well as a Bachelor of Arts Honours (Industrial Sociology) from the University of South Africa. Cathy is a lover of the arts and is married to classical musician, Erik, with whom she has three children: Emma, and twins, Daniel and Sebastian.
Rian is accountable for the optimal alignment, capability and performance of the supply chain function, in support of the CCBA business strategy.
Rian held the position of Supply Chain Director for CCBA’s International Division since 2016 and has a wealth of supply chain experience within the Coca-Cola system on the African continent as well as internationally. Prior to the formation of CCBA, he had a distinguished career with Coca-Cola Sabco that commenced in 1997 until 2011 where he held a number of senior supply chain positions in various territories, including South Africa, Mozambique and Tanzania.
After 16 months as Supply Chain Director for Ireland with Coca-Cola Hellenic Bottling Company, Rian moved to Bahrain in August 2012 where he joined Kimberly Clark as Supply Chain Director MEA (Middle East, Eastern Europe and Sub-Saharan Africa), covering 82 countries.
In October 2013 Rian rejoined Coca-Cola Sabco as the Group Logistics Manager until his appointment as Supply Chain Director for CCBA ID in 2016. Rian holds a B.Tech Degree in Business Administration, as well as a National Diploma in Mechanical Engineering.
Andrew is responsible for enabling key strategic objectives at CCBA, with a strong focus on rolling out and entrenching our integrated operating model while building the linkages between group-wide projects and ensuring they are integrated into a total CCBA transformation plan.
Andrew has broad leadership experience spanning over 25 years, across service and consumer goods industries in the USA, South Africa, Kenya and Tanzania. Prior to his appointment as Chief Integration Officer, he was the General Manager of CCBA Tanzania, a position he has held since January 2020.
Andrew has extensive FMCG and in-depth bottler experience over 14 years, including previous roles as Public Affairs and Communications Director (Legacy CCBA International Division), and Coca-Cola Sabco (Nairobi Bottlers Ltd) as Commercial Director and Finance Director. Over the course of his career, he has developed creative business solutions, achieved cross-functional operational success and coached leaders for success.
Tshidi has worked for leading multinationals across both the Mining and FMCG industries including BHPBilliton, Unilever and SAB (Pty) Ltd. Her career spans both Human Resources and Corporate Affairs.
Her time working in senior executive roles in HR and Corporate Affairs has been the foundation of her strong ability to secure commitment and inspire others to deliver to their individual best potential. This has also contributed to her ability to lead and manage change while maintaining high levels of engagement. Prior to her appointment at CCBA, Tshidi was CCBSA’s Public Affairs, Communications and Sustainability Director from 2016 and occupied the same role at Amalgamated Beverages Industry (ABI) from February 2010.
Through her participation on various boards and industry bodies, Tshidi has strengthened her ability to direct and lead business strategy and to conceptualise initiatives that enhance business reputation and support improved profits. She is passionate about Coca-Cola and Africa and is an energetic and optimistic professional who is determined to succeed while developing others.
Basil was the Managing Director of Coca-Cola Kwanza, based in Dar es Salaam, Tanzania, for 10 years before his appointment to his current role. As well as leading the Coca-Cola Kwanza plant in Dar es Salaam, he was responsible for two other plants, one in Mbeya and the other in Zanzibar, with a total of 734 employees.
Before joining Coca-Cola Kwanza, Basil led The Coca-Cola Company in Uganda.
He holds a BCompt (Honours) from the University of South Africa, a BComm from the University of Port Elizabeth and a Post Graduate Marketing degree from the University of South Africa.
Conrad is a highly successful international leader and strategist with 30 years’ experience in the fast moving consumer goods industry, including executive roles within Coca-Cola and franchise operations. He has been in his current position since January 2020, after serving as the Director, West: Uganda and Ghana and Managing Director in Uganda.
He holds a Master in Business Administration degree from the University of Witwatersrand, a degree in Management: Advanced Programme, from the same university and a diploma in Personnel Management from the Institute of Personnel Management. Conrad is an avid golfer and amateur saxophone player.
Daryl has a distinguished career in the Coca-Cola system spanning 28 years across multiple countries and in various technical and general management roles.
He has been Managing Director of CCBA in Ethiopia from 2019, following a term as the MD of Nairobi Bottlers Ltd. Prior to that, he was the Group Supply Chain Director for Coca-Cola Sabco. Daryl holds a Master of Business Administration degree from the Open University and a Diploma in Manufacturing from the University of South Africa.
He is a keen endurance athlete, having completed a number of ultra-marathons, Ironman and multi-stage mountain bike races. He has climbed Mount Kilimanjaro a few times.
Velaphi led the integration in South Africa where six different entities were merged to create Coca-Cola Beverages South Africa. Until his appointment as CCBSA MD, Velaphi was the MD of ABI.
Under his leadership, the SA business has won multiple global and supplier awards. He is committed to creating a conducive environment for women to thrive. For his efforts in the empowerment of women, he has won the Women in Leadership Award at the CCBA General Management Conference and the Top Gender Empowered Male: Driving Gender Empowerment at the Standard Bank Top Women Awards for three consecutive years.
In 2021, CCBSA became a proud Level 1 Broad-Based Black Economic Empowerment (B-BBEE) contributor, a year ahead of Velaphi’s 2022 target. He is committed to the ideal of transformation and is an inspirational and engaging leader.
Velaphi holds a Bachelor of Law B. Juris and an LLB from the University of North West, and participated in the Management Development Programme at the University of Cape Town.
Xavi has more than 18 years’ experience in the Coca-Cola system, having previously served in a number of senior leadership positions including as the country Managing Director for Coca-Cola Beverages (CCBA) in Ethiopia, before his appointment to his current role in 2019. He has also held a number of senior roles in North and West Africa and has a deep knowledge of the business on the African continent.
Having led initiatives that have transformed the markets and business culture under his leadership over many years, he has been tasked with leading CCBA’s operations in Kenya and the islands of Comoros and Mayotte, into their next growth phase.
The creation of CCBA involved the merger of:
This partnership between two of the world’s most prominent beverage brands, along with their emerging market bottling partners, made for a compelling business proposition. This was recognised by South African regulators when they approved the merger in October 2015. CCBA began operating as a legal entity in July 2016.
In October 2016, Anheuser-Busch InBev (AB InBev) announced it would be combining with SABMiller. In the same month, TCCC announced its intention to acquire AB InBev’s stake in CCBA.
TCCC and AB InBev reached agreement in December 2016 regarding the transition of AB InBev’s equity stake in CCBA. This was concluded in October 2017.
CCBA shareholders now are: TCCC 66.5% and GFI 33.5%.
In April 2021, TCCC and CCBA announced plans to list CCBA as a publicly-traded company. TCCC intends to sell a portion of its shareholding in CCBA via an initial public offering.