About CCBA

We are the eighth largest Coca-Cola bottling partner worldwide by revenue and the biggest on the continent, accounting for about 40% of all Coca-Cola volumes sold in Africa. We employ more than 18,000 people and our 40 bottling plants service over 720,000 customer outlets.

The first Coke was served in Africa in 1928 and currently CCBA accounts for about 40% of all Coca-Cola volumes sold in Africa serving over 720,000 outlets.

CCBA enjoys the number 1 NARTD position in most of our 15 territories, with a theoretical capacity of 1,5 billion unit cases.

We’re investing in the growth and development of our people to enhance their skills and capabilities. CCBA has more than 18,000 employees, about half of whom are based in South Africa.

We’re focussed on accelerating growth and social development in our value chain. We produce and sell our products in a responsible way by minimising our impact on the environment.

Our material is


locally sourced

We have more than


branded trucks

We have more than


branded coolers


Our history

CCBA Product Line

In late 2014, The Coca-Cola Company (TCCC) and SABMiller reached an agreement with Gutsche Family Investments (GFI), the majority shareholder of Coca-Cola Sabco, to combine the bottling operations of their non-alcoholic ready-to-drink beverages businesses in Southern and East Africa.

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The creation of CCBA involved the merger of:

  • SABMiller’s Coca-Cola bottling franchise (ABI) and its Appletiser bottling businesses in South Africa, together with its soft drinks businesses in Comoros and Mayotte, as well as its water businesses in Ethiopia, Kenya and Uganda.
  • GFI’s Coca-Cola Fortune in South Africa and its other African Coca-Cola bottling businesses in Ethiopia, Kenya, Mozambique, Namibia, Tanzania and Uganda.
  • TCCC’s South African soft drinks bottling businesses, Coca-Cola Canners, Valpré, and Coca-Cola Shanduka Beverages.

This partnership between two of the world’s most prominent beverage brands, along with their emerging market bottling partners, made for a compelling business proposition. This was recognised by South African regulators when they approved the merger in October 2015. CCBA began operating as a legal entity in July 2016.

In October 2016, Anheuser-Busch InBev (AB InBev) announced it would be combining with SABMiller. In the same month, TCCC announced its intention to acquire AB InBev’s stake in CCBA.

TCCC and AB InBev reached agreement in December 2016 regarding the transition of AB InBev’s equity stake in CCBA. This was concluded in October 2017.

CCBA shareholders now are: TCCC 66.5% and GFI 33.5%.

In April 2021, TCCC and CCBA announced plans to list CCBA as a publicly-traded company. TCCC intends to sell a portion of its shareholding in CCBA via an initial public offering.


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Profitability is important, but not at any cost - people matter, our planet matters. We do business the right way by following our values and partnering for solutions that benefit us all.
Our Green Commitment


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Our aspiration to refresh Africa every day and make the continent a better place for all is driven by engaged, motivated and inspired employees.
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Get in touch

Sunil Gupta

Chief Executive Officer, CCBA​

Sunil has a strong track record of Coca-Cola bottler leadership having been part of leadership teams in various Coca-Cola bottlers for the last 25 years. Most recently, he served as CFO for The Coca-Cola Company’s Bottling Investments Group (BIG) based in Singapore where he helped transform and turn around its business in the last 5 years. Over the years, he has gained extensive operating experience in business and finance, having worked closely with commercial, supply chain, IT, human resources, and other functions.

Prior to his role with BIG, Sunil has been successful in complex operating roles with the former Coca-Cola FEMSA operations in the Philippines and the company-owned bottler in India. He has more than 30 years of experience with various multinational corporations including the last 25 years in the Coca-Cola system.

Sunil holds a bachelor’s degree from the University of Delhi and is a qualified Chartered Accountant. He has completed executive programmes at INSEAD Business School in Singapore and the Wharton School of the University of Pennsylvania in Philadelphia.

Importantly, Sunil is deeply focused on people and culture, and this is a very important element in his agenda.

Norton Kingwill

Chief Financial Officer, CCBA

Norton is responsible for Treasury, Tax, Internal Audit, Operational Finance, Group Controlling, M&A and Procurement. Until his appointment to this role, Norton held the position of MD for the Southern Africa Region and has a wealth of experience within the Coca-Cola system on the African and Asian continents.

Prior to the formation of CCBA, he had a distinguished career that commenced in 1990 where he held a number of senior finance positions at SA Bottling and then Coca-Cola Sabco. Some of the countries in which he has lived with his family and worked in include Vietnam, Uganda, Namibia and South Africa.

Aside from his extensive system experience, Norton holds a BCom and a post graduate Diploma in Accounting, Tax, Management Accounting and Auditing. He is a member of the Institute of Chartered Accountants in South Africa and he has also completed the Associated Membership Programme in Treasury Management.

Gavin Hudson

Chief Operating Officer, CCBA

Gavin leads and manages CCBA’s diverse business operations, ensuring world class customer service and execution capabilities, as well as achieving the consistent delivery of business and performance targets across our markets. In this context, the country MDs and GMs, as well as the Group Growth team, report into Gavin.

He interacts with the leadership teams in each market to deliver operational results. He also works closely with The Coca-Cola Company teams to ensure that marketing and advertising strategies effectively drive transactions and growth of products and services.

Gavin is an accomplished business executive with extensive experience in diverse and challenging markets in the alcoholic beverages and sugar industries.

Natasa Prodanovic

Chief People and Culture Officer

Natasa is an award-winning people leader who is passionate about growing teams and organisations. With 24 years of experience, she brings a wealth of expertise and accomplishments, having led enterprise-wide initiatives behind talent and new capabilities and their integration into HR’s vision and practices. 

Natasa joined Coca-Cola HBC in 2006 as HR Service Manager. She was later promoted to Country People and Culture Director where she led a successful transformation of the HR function. In 2015, Natasa launched the Talent CoE, building strong talent teams in the centre and across markets. In 2019, Natasa took over the role of Head of Agile CoE, where she introduced new ways of working and played an instrumental role in developing new structure archetypes for many Hellenic functions.  

Natasa holds an MA in Psychology from the University of Belgrade and has continually invested in her personal development through the University of Michigan’s Advanced Human Resource Executive Programme, but also business schools in IEDC, IMD, achieving Agile, Scrum and Lean Sigma Institute certifications.

Joshua Motsuenyane

Chief Information Officer, CCBA

After working on the initial integration project, Joshua joined CCBA on 1 January 2017 as the IS Governance and PMO Manager, forming part of the senior leadership team.

Prior to joining CCBA, Joshua worked for SABMiller for 16 years and in that period held various senior positions. His last position at SABMiller was Head of IT Strategy and Architecture for SAB (Pty) Ltd.

Under Joshua’s leadership, CCBA shifted to Microsoft solutions including Dynamics 365, Azure, and Microsoft 365 to upgrade finance operations, improve customer engagement, and drive HR capabilities with strong analytics. This has resulted in customer engagement, security, and analytics modules all migrating to the same 3-in-1 platform

Joshua has four children – two boys (Thuli and Wakhile) and two girls (Chantal and Tiro) – and is an avid runner and cyclist.

Luiza Moreira

Company Secretary and Deputy Information Officer, CCBA

Luiza is a seasoned and well-rounded professional, with a proven track record in the beverage industry. She has led and managed diverse aspects of beverage businesses, including procurement, trade marketing, supply chain, logistics project management, and M&A amongst others.

At CCBA, she has been instrumental in the implementation of major projects. This includes helping the South Africa business take the first major step to fulfil its promise to increase black ownership, launching the landmark Ikageng Employee Share Trust, which offers employees shares and direct economic participation in the business. With the promulgation of the Protection of Personal Information Act in SA in 2020, Luiza was instrumental in ensuring CCBA was compliant by 30 June 2021.

Luiza has a wealth of experience in both emerging and developing markets. She approaches her work with a highly motivated and energetic style of leadership and engagement. She is especially passionate about the development of women in the workplace. She has strong networks and experience across Africa and has the innate ability to drive progress through influence and consultation.

Ian Vos

General Counsel and Regulatory Affairs Director, CCBA

Ian was appointed General Counsel of CCBA in 2016, prior to which he acted as General Counsel for SABMiller Africa. At CCBA, his role expanded to include Regulatory Affairs in January 2019 to drive synergies between the Legal Counsel and Public Affairs, Communications and Sustainability function.

He is an admitted attorney in South Africa and has a B Com (Wits), LLB (cum laude) (Wits), Hdip Tax (RAU) as well as 20 years’ experience in the legal field. Prior to joining SABMiller Africa, Ian was General Counsel at SAB for approximately five years, a role he fulfilled with distinction. During his time at SAB and SABMiller Africa, Ian led multiple successful initiatives including the landmark win against the Competition Commission before the Competition Tribunal and the Competition Appeal Court in the Big Daddy’s competition case.

Before joining SAB, Ian was a partner at Webber Wentzel, and prior to that was a director at Edward Nathan & Friedland.

Tshidi Ramogase

Chief Public Affairs, Communication and Sustainability Officer, CCBA

Tshidi has worked for leading multinationals across both the Mining and FMCG industries including BHPBilliton, Unilever and SAB (Pty) Ltd. Her career spans both Human Resources and Corporate Affairs.

Her time working in senior executive roles in HR and Corporate Affairs has been the foundation of her strong ability to secure commitment and inspire others to deliver to their individual best potential. This has also contributed to her ability to lead and manage change while maintaining high levels of engagement. Prior to her appointment at CCBA, Tshidi was CCBSA’s Public Affairs, Communications and Sustainability Director from 2016 and occupied the same role at Amalgamated Beverages Industry (ABI) from February 2010.

Through her participation on various boards and industry bodies, Tshidi has strengthened her ability to direct and lead business strategy and to conceptualise initiatives that enhance business reputation and support improved profits. She is passionate about Coca-Cola and Africa and is an energetic and optimistic professional who is determined to succeed while developing others.

Rakesh Rajbally

Managing Director: South Africa

Rakesh has 26 years of experience in General Management, Sales, Marketing, Logistics and Finance in the Coca-Cola bottling system. He holds a Bachelor of Commerce and his focus on growth and leadership in CCBSA’s Commercial function has made him a sought after thought leader in developing and implementing revenue growth and route to market strategies in both modern and emerging markets.

As a leader of CCBSA’s strategic and operational customer management, he recently achieved the #1 ranking across FMCG companies in the Advantage survey for two consecutive years. Having started his Coca-Cola system journey as a young temporary Filing Clerk at ABI in 1997, Rakesh’s drive to succeed is inspirational testament to the power of self-development within our system that supports and rewards a consistent work ethic, self-empowerment and a growth mindset.