Four hundred youth and women sharpen service skills with support of CCBA

Hundreds of youth and women are ready to deliver high standards of professional service after receiving training in customer service excellence, communication skills and a service mindset through a partnership between Coca-Cola Beverages Africa (CCBA) in Ethiopia and the Tourism Training Institute.

A total of 400 participants from different walks of life attended the “We Serve” training aimed at helping them to take their customer service skills to the next level.

Nigus Alemu, Public Affairs, Communication and Sustainability Director at CCBA in Ethiopia said the company’s aim was to create greater shared opportunity for the business and the communities it serves across the value chain.

“Opportunity is more than just money, it’s about a better future for people and their communities everywhere on the African continent.

“We understand that our business can only thrive when the communities we serve thrive too. Investing in communities ensures our business sustainability and this is why we have made economic inclusion one of the pillars of our sustainability strategy.

“We define economic inclusion as opening gainful economic opportunities to under-served communities by providing access to markets that boost income and yield decent and sustainable earnings, while leveraging the business and the industry.

“We intend to embed economic inclusion across our value chain and make it part of how we do business the right way.

“As part of our economic inclusion framework, our employability programmes focus on initiatives that up-skill, re-skill or provide other opportunities that enhance the target group’s prospects of finding sustainable employment.

“The success of these programmes will be defined by the extent to which we boost income, unlock earnings potential, and improve skills, and business knowledge for our target groups, resulting in access to economic opportunities,” said Alemu.

“The We Serve training we have provided with the Tourism Training Institute is a good example of the way in which we help to equip young people for success in the world of work.

“Whether donating money, our time or our expertise, we take our responsibility to the communities we call home seriously.”

  • Sustainability

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Frank O’Donnell

Chief Commercial and Customer Officer, CCBA

Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

Gerald Lewis

Chief Information Officer, CCBA

Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

Matthew Welz

General Counsel and Company Secretary, CCBA

Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

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