Prior to taking up the role of Chief Executive Officer in 2019, Jacques held the role of Managing Director for CCBA’s International Division from 2016.
Jacques joined Coca-Cola Sabco in 1995 as Financial Accountant: Head Office and has since served in various financial roles both at the Group Office and in CCS operations, including Managing Director for Southern and Eastern Africa, and Chief Operating Officer for Coca-Cola Sabco.His leadership as Chief Operating Officer saw his team achieve a 9% CAGR in volume terms in the three years leading up to his promotion
He was instrumental in driving improvements in-market, in particular standardising the third party RTM model across Sabco to improve cold availability and value chain optimisation. These efforts resulted in improved margins and the establishment of a new KPI framework to drive the business towards becoming a world class operation. Jacques was also the Chief Financial Officer of Coca-Cola Sabco between 2008 until 2010.
He holds a Bachelor of Commerce Honours (Management Accountancy) from the University of Stellenbosch, a Bachelor of Commerce Honours (Accountancy) from the University of South Africa and is a qualified Chartered Accountant (SA). Jacques is an avid cyclist having completed the eight-day Cape Epic Mountain Bike race and enjoys outdoor sporting activities with his wife, Carina, daughter, Mia and son, Jaco.
Sarah-Anne’s role involves leading the sustainable growth, expansion and maximisation of CCBA’s revenue, ensuring delivery of the organisation’s game plan. Part of her role involves providing insight on the evolving beverage landscape in CCBA’s markets and the speed of change required to achieve sustained revenue growth.
She has extensive emerging markets expertise, particularly in South Africa, Nigeria and numerous countries across Africa. She also has a clear understanding of the drivers of business value and translating these into strategies and measurable deliverables. Her prior roles have equipped her to operate in rapidly changing, complex economic, social and political environments.
Sarah-Anne has a predominantly FMCG marketing and general management background. Her early career was spent at Cadbury Schweppes, Bromor Foods, and Coca-Cola in increasingly senior marketing roles. She has held the roles of Group Marketing Director and then Global Marketing and Communications Director at Standard Bank and Managing Director at Entyce Beverages and Ciro Food Services at AVI. She led the PepsiCo business in Sub-Saharan Africa, managing the Snacks, Beverages and Nutrition business units and championing the acquisition of Pioneer Foods by PepsiCo.
Sarah-Anne has a BSc and BSc Honours in Economics (UCT) and an MBA (City of London University). She has also completed an Advanced Management Programme at Harvard Business School.
Norton is responsible for Treasury, Tax, Internal Audit, Operational Finance, Group Controlling, M&A, Integration team and Procurement.
Until his appointment to this role, Norton held the position of managing director for Southern Africa Region and has a wealth of experience within the Coca-Cola system on the African and Asian continents.
Prior to the formation of CCBA, he had a distinguished career within the system that commenced in 1990 where he held a number of senior finance positions at SA Bottling and then Coca-Cola Sabco. Some of the countries in which he has lived in with his family and worked in include Vietnam, Uganda, Namibia and South Africa.
Aside from his extensive system experience, Norton holds a B Com and a post graduate Diploma in Accounting, Tax, Management Accounting and Auditing. He is a member of the Institute of Chartered Accountants in South Africa and he has also completed the Associated Membership Program in Treasury Management.
After working on the initial integration project, Joshua joined CCBA on 1 January 2017 as the IS Governance and PMO Manager, forming part of the senior leadership team
Prior to joining CCBA, Joshua worked for SABMiller for 16 years and in that period held various senior positions. His last position at SABMiller was Head of IT Strategy and Architecture for SAB (Pty) Ltd.
He has four children – two boys (Thuli and Wakhile) and two girls (Chantal and Tiro) – and is an avid runner and cyclist.
Luiza is a seasoned and well-rounded professional, with a proven track record in the beverage industry. She has led and managed diverse aspects of beverage businesses, including procurement, trade marketing, supply chain, logistics project management, and M&A amongst others.
At CCBA, she has been instrumental in the implementation of major projects. This includes helping the South Africa business take the first major step to fulfil its promise to increase black ownership, launching the landmark Ikageng Employee Share Trust, which offers employees shares and direct economic participation in the business. Ikageng benefits all South Africa-based employees currently employed at Coca-Cola Beverages South Africa, Coca-Cola Beverages Africa and Appletiser, regardless of employee level, race, or years of service.
With the promulgation of the Protection of Personal Information Act in SA in 2020, Luiza was instrumental in ensuring CCBA was compliant by 30 June 2021. The Privacy Office, which Luiza heads, is key in protecting the privacy of employees and CCBA partners, by complying to the lawful processing of personal information and procedures relating to the management of personal information.
Luiza has a wealth of experience in both emerging and developing markets. She approaches her work with a highly motivated and energetic style of leadership and engagement. She is especially passionate about the development of women in the workplace. She has strong networks and experience across Africa and has the innate ability to drive progress through influence and consultation.
Ian was appointed General Counsel-Elect of Coca-Cola Beverages Africa (CCBA) on 1 November 2015, prior to which he acted as General Counsel for SABMiller Africa. His role expanded to include Regulatory Affairs in January 2019 to drive synergies between the Legal Counsel and Public Affairs and Communications functions.
He is an admitted attorney in South Africa and has a B Com (Wits), LLB (cum laude) (Wits), Hdip Tax (RAU) as well as 20 years’ experience in the legal field. Prior to joining SABMiller Africa, Ian was General Counsel at SAB for approximately five years, a role he fulfilled with distinction. During his time at SAB and SABMiller Africa, Ian led multiple successful initiatives including the landmark win against the Competition Commission before the Competition Tribunal and the Competition Appeal Court in the Big Daddy’s competition case.
Ian and his team were recently awarded “best in-house legal team in Africa (trade & industry)” by Law Digest UK for their efforts in 2014/15. Before joining SAB, Ian was a partner at Webber Wentzel, one of South Africa’s leading law firms and prior to that was a director at Edward Nathan & Friedland. During his legal career, Ian has been involved in some of South Africa’s leading corporate deals.
His strong legal background, excellent track record as well as his experience on the SAB Managing Directors Committee, make him a truly valuable addition to the CCBA team.
Cathy joined the group in 1992 as Personnel Manager: Head Office for the SA Bottling Company as it was then known.
Cathy has since held various HR roles including Group HR Director, Regional Human Resources Manager in South Africa and Group HR Services Manager for Coca-Cola Sabco where she led internal recruiting initiatives. Cathy has extensive multicultural experience across the company’s Africa and Asia footprints having played a key role in driving the integration of the Asian territories into Coca-Cola Sabco.
She is a member of the TCCC Global HR Council and holds a Bachelor of Arts degree from the University of Port Elizabeth (now Nelson Mandela Metropolitan University) as well as a Bachelor of Arts Honours (Industrial Sociology) from the University of South Africa. Cathy is a lover of the arts and is married to classical musician, Erik, with whom she has three children: Emma, and twins, Daniel and Sebastian.
Rian is accountable for the optimal alignment, capability and performance of the supply chain function, in support of the CCBA business strategy.
Rian held the position of Supply Chain Director for CCBA’s International Division since 2016 and has a wealth of supply chain experience within the Coca-Cola system on the African continent as well as internationally.
Prior to the formation of CCBA, he had a distinguished career with Sabco that commenced in 1997 until 2011 where he held a number of senior supply chain positions in various territories, including South Africa, Mozambique and Tanzania.
After 16 months as Supply Chain Director for Ireland with Coca-Cola Hellenic Bottling Company, Rian moved to Bahrain in August 2012 where he joined Kimberly Clark as Supply Chain Director MEA (Middle East, Eastern Europe and Sub-Saharan Africa), covering 82 countries.
In October 2013 Rian rejoined Sabco as the Group Logistics Manager until his appointment as Supply Chain Director for CCBA ID in 2016.
Rian holds a B.Tech Degree in Business Administration, as well as a National Diploma in Mechanical Engineering.
Andrew is responsible for enabling key strategic objectives at CCBA, with a strong focus on rolling out and entrenching our integrated operating model, transforming CCBA to a listed company, while building the linkages between group-wide projects and ensuring they are integrated into a total CCBA transformation plan.
Andrew has broad leadership experience spanning over 25 years, across service and consumer goods industries in the USA, South Africa, Kenya and Tanzania. Prior to his appointment as Chief Integration Officer, he was the General Manager of CCBA Tanzania, a position he has held since January 2020.
Andrew has extensive FMCG and in-depth bottler experience over 14 years, including previous roles as Public Affairs and Communications Director (Legacy CCBA International Division), and Coca-Cola Sabco (Nairobi Bottlers Ltd) as Commercial Director and Finance Director. Over the course of his career, he has developed creative business solutions, achieved cross-functional operational success and coached leaders for success.
Andrew holds an MBA from F.W. Olin Graduate School of Business (Babson College, USA), a BSc in Finance and Management from Providence College (USA) and a CPA qualification (USA and Kenya).
Tshidi’s role is essential to deliver CCBA’s vision to refresh Africa everyday and make the continent a better place for all. It is our ambition to overachieve on our sustainability targets which enable CCBA to do business the right way and grow with a conscience.
She has worked for leading multinationals across both the Mining and FMCG industries including BHPBilliton, Unilever and SAB (Pty) Ltd. Her career spans both Human Resources and Corporate Affairs. Having completed a social science degree at the University of Cape Town and having spent her full career in the area of humanities, Tshidi boasts very strong interpersonal relationship skills.
Her time working in senior executive roles in HR and Corporate Affairs has been the foundation of her strong ability to secure commitment and inspire others to deliver to their individual best potential. This has also contributed to her ability to lead and manage change while maintaining high levels of engagement.
Prior to her appointment at CCBA, Tshidi was CCBSA’s Public Affairs, Communications and Sustainability Director from 2016 and occupied the same role at Amalgamated Beverages Industry (ABI) from February 2010.
Through her participation on various boards and industry bodies, Tshidi has strengthened her ability to direct and lead business strategy and to conceptualise initiatives that enhance business reputation and support improved profits. She is passionate about Coca-Cola and Africa and is an energetic and optimistic professional who is determined to succeed while developing others.
Basil was the Managing Director of Coca-Cola Kwanza, based in Dar es Salaam, Tanzania, for 10 years before his appointment to his current role.
As well as leading the Coca-Cola Kwanza plant in Dar es Salaam, he was responsible for two other plants, one in Mbeya and the other in Zanzibar, with a total of 734 employees.
Before joining Coca-Cola Kwanza, Basil led the Coca-Cola Company in Uganda.
He holds a B.Compt (Honours) from the University of South Africa, a B. Comm from the University of Port Elizabeth and a Post Graduate Marketing degree from the University of South Africa.
Conrad is a highly successful international leader and strategist with 30 years’ FMCG experience, including executive roles within Coca-Cola and franchise operations.
He has been in his current position since January 2020, after serving as Director, West: Uganda and Ghana and Managing Director in Uganda.
He holds a Master in Business Administration Degree from the University of Witwatersrand, a degree in Management Advanced Programme, from the same university and a diploma in Personnel Management from the Institute of Personnel Management.
Conrad is an avid golfer and amateur saxophone player.
Daryl has a distinguished career in the Coca-Cola system spanning 28 years across multiple countries and in various technical and general management roles.
He has a proven ability to create and develop strong teams across the various business functions he has worked in, and thrives in the face of new challenges.
He has been Managing Director of East Africa Bottling SC from 2019, following a term as the MD of Nairobi Bottlers Ltd. Prior to that, he was the Group Supply Chain Director for Coca-Cola Sabco (Pty) Ltd.
Daryl holds a Master of Business Administration Degree from the Open University and a Diploma in Manufacturing from the University of South Africa.
He is a keen endurance athlete, having completed a number of ultra-marathons, Ironman and multi-stage mountain bike races. He has climbed Mount Kilimanjaro a few times.
Velaphi was privileged to lead the integration of creating a new business from six different entities to build one. Until his appointment as CCBSA Managing Director, Velaphi was MD of ABI. He was instrumental in establishing the ABI Route to Market plan, which is globally renowned, leading to the creation of thousands of local jobs and double-digit sales growth in the traditional market class of trade.
Velaphi has since led the SA business to winning multiple global and supplier awards. He is committed to creating a conducive environment for women to thrive and ensure they realise their fullest potential and career aspirations. For his efforts in the empowerment of women, he has won the Women in Leadership Award at the CCBA General Management Conference and the Top Gender Empowered Male: Driving Gender Empowerment at the Standard Bank Top Women Awards on two occasions. In 2021, CCBSA became a proud Level 1 Broad-Based Black Economic Empowerment (B-BBEE) contributor, a year ahead of Velaphi’s 2022 target. He remains committed to the ideal of transformation while influencing the company’s long-term vision
He is an inspirational and engaging leader who inspires loyalty and commitment from those he leads.
Velaphi holds a Bachelor of Law B. Juris and an LLB from the University of North West, as well as having participated in the Management Development Programme at the University of Cape Town.
For relaxation, he farms with cattle and maize and is also a member of a church choir.
Xavi has more than 18 years’ experience in the Coca-Cola system, having previously served as the General Manager for East Africa Bottling Share Company in Ethiopia and country Managing Director for Ethiopia, before his appointment to his current role in 2019.
He has held a number of senior roles in North and West Africa and has a deep knowledge of the business on the African continent.
Having transformed the market and business culture over the last five years, he has been tasked with leading operations in Kenya and the islands, into their next growth phase.