Coca-Cola Beverages Botswana shines at consumer fair

Gaborone – Visitors to this year’s Botswana Consumer Fair enjoyed an irresistible combination of good food and entertainment at the Coke Village, hosted by Coca-Cola Beverages Botswana (CCBB).

The stall provided a platform for CCBB, a subsidiary of Coca-Cola Beverages Africa (CCBA), an opportunity to showcase its diverse product lineup at the fair, which was held from August 28 to September 3.

“Coke with Meals” and the “Fanta Playful Arena” were two prominent themes at the stall, while brands including Schweppes, Cappy Juice, Appletiser, Monster and Predator were featured.

The Coke Village quickly became the centre of attention, attracting visitors with offerings of delectable food and entertaining activities, making it the go-to spot for a memorable experience at the event.

“People everywhere want new beverages and experiences throughout their day and, as the largest franchised bottler of The Coca-Cola Company in Africa, CCBA is innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles,” said Public Affairs, Communication and Sustainability Director, Tickey Pule.

“At CCBA, we are passionate about our brands and we help our customers to grow by providing for consumer preferences.

“Our execution is focused and our innovation is targeted to ensure that we build momentum behind strong brands for growth, whether it’s enhancing a package, reducing sugar or launching a product in an entirely new category,” said Pule.

“On our journey to becoming a total beverage company, CCBA has focused on brands which have scale potential across beverage categories, consumer needs and drinking occasions. Scale is what drives growth for our customers and our business.

“When we grow with a conscience, CCBA is also able to create inclusive growth opportunities for communities, women and youth.

“This is part of our larger strategy to grow with conscience, making a real difference by considering both what is inside and outside our bottles, on our journey to becoming a total beverage company,” Pule concluded.

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Frank O’Donnell

Chief Commercial and Customer Officer, CCBA

Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

Gerald Lewis

Chief Information Officer, CCBA

Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

Matthew Welz

General Counsel and Company Secretary, CCBA

Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

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Coca-Cola Beverages Zambia (CCBZ) became a subsidiary of CCBA in 2018.
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CCBA’s Ugandan subsidiary, Coca-Cola Beverages Uganda Limited (CCBU), has a 24-year track record in Uganda.
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Coca-Cola Kwanza is a subsidiary of CCBA covering 54% of Tanzania’s geography and employing over 500 people.
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The islands represent CCBA’s presence in Comoros and Mayotte.

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In 2022, CCBA acquired the soft drinks division of the Castel (Southern Bottlers Limited) in Malawi through a new entity called Coca-Cola Beverages Limited (CCBL).
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In one of East Africa’s largest-ever private equity investments, CCBA acquired 100% shareholding in Nairobi Bottlers Limited (NBL) in October 2019.
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East Africa Bottling Share Company (EABSC), a subsidiary of CCBA, is the largest bottler of Coca-Cola products in Ethiopia, having served the country for more than 60 years.
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The islands represent CCBA’s presence in Comoros and Mayotte.
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Based in the capital, Gaborone, CCBA’s Botswana subsidiary, which trades as Coca-Cola Beverages Botswana (CCBB), offers improved service and accelerated innovation for both the formal and informal markets.