Gaborone – Visitors to this year’s Botswana Consumer Fair enjoyed an irresistible combination of good food and entertainment at the Coke Village, hosted by Coca-Cola Beverages Botswana (CCBB).
The stall provided a platform for CCBB, a subsidiary of Coca-Cola Beverages Africa (CCBA), an opportunity to showcase its diverse product lineup at the fair, which was held from August 28 to September 3.
“Coke with Meals” and the “Fanta Playful Arena” were two prominent themes at the stall, while brands including Schweppes, Cappy Juice, Appletiser, Monster and Predator were featured.
The Coke Village quickly became the centre of attention, attracting visitors with offerings of delectable food and entertaining activities, making it the go-to spot for a memorable experience at the event.
“People everywhere want new beverages and experiences throughout their day and, as the largest franchised bottler of The Coca-Cola Company in Africa, CCBA is innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles,” said Public Affairs, Communication and Sustainability Director, Tickey Pule.
“At CCBA, we are passionate about our brands and we help our customers to grow by providing for consumer preferences.
“Our execution is focused and our innovation is targeted to ensure that we build momentum behind strong brands for growth, whether it’s enhancing a package, reducing sugar or launching a product in an entirely new category,” said Pule.
“On our journey to becoming a total beverage company, CCBA has focused on brands which have scale potential across beverage categories, consumer needs and drinking occasions. Scale is what drives growth for our customers and our business.
“When we grow with a conscience, CCBA is also able to create inclusive growth opportunities for communities, women and youth.
“This is part of our larger strategy to grow with conscience, making a real difference by considering both what is inside and outside our bottles, on our journey to becoming a total beverage company,” Pule concluded.