COCA-COLA ENHANCES CONSUMER ACCESS TO ITS BEVERAGES WITH A HOME DELIVERY SERVICE

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The Coca-Cola system partners in Kenya have today launched a new home delivery service ‘DialACoke.com’ that will provide consumers with access to its range of beverages from the comfort of their home, office, business premises or whatever location they are. As part of its launch offer, customers can order all products at a 20% discount on the platform as soon as it goes live while stocks last.

‘DialACoke.com’ is an online platform that gives consumers a convenient, quick and safe home delivery service for Coca-Cola products ordered.

“We have developed the DialACoke.com platform to ensure our consumers continue to access and enjoy their favorite Coca-Cola drinks from the convenience of their homes,” said Theuri Chege, Commercial Manager, East and Central Africa.

Speaking about the service, Xavier Selga, Managing Director, Coca-Cola Beverages Africa – Kenya said: “The platform has been designed to be easy to use for our consumers with very simple steps of ordering your favorite Coca-Cola beverage of choice. It has also been optimized for mobile use to ensure each consumer with a smartphone can be able to easily make an order. Orders placed before 12 noon will be mostly delivered on the same day and the rest will be scheduled for the next day or the date specified by the customer. There will be no deliveries on Sundays, but orders can still be made for Monday deliveries.”

To place an order, consumers will need to go to www.DialACoke.com and select the Coca-Cola products they want and place them into the shopping cart. They will be required to validate the order as part of the check-out process, confirm their delivery address and the date it’s required. Orders will be paid for via MPESA. An order confirmation message will be sent to the consumer as they check out from the site. The delivery will be dispatched to the customer after payment is received.

“The home delivery service, coupled with our wide national reach through our distributors, will ensure delivery of orders across the country. Through this elaborate engagement platform, we will be able to listen to our consumers and deliver orders at their doorstep and with utmost regard to safety”, emphasized Theuri.

“The DialACoke.com team has undergone training and certification to safely handle all deliveries from our distributors to the consumer. We have also ensured that the teams handling all consumer orders are equipped with the necessary Personal Protection Equipment for safe home delivery service that includes gloves, facemasks, and hand sanitizers. We have also invested in quality packaging that ensures that all consumer orders are insulated and safe,” said Theuri Chege, Commercial Manager, Coca-Cola East and Central Africa.

The platform will be available as an addition to other Coca-Cola services to its consumers going forward. Coca-Cola has also set up a dedicated a 24 hour helpline number 0727 093 444 and email: consumercare@coca-cola.com that are manned by experienced customer care agents.

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