Dar es Salaam – Coca-Cola Kwanza Ltd, a subsidiary of Coca-Cola Beverages Africa, has committed to empowering 1000 women this year through education, employability and entrepreneurship programmes as part of its Mwanamke Shujaa campaign to celebrate International Women’s Day.
The campaign, whose title means “A Brave Woman”, supports the theme of International Women’s Day this year, which is #BreaktheBias, by equipping women to take their rightful place as equals in the economy.
Under the pillar of education, Coca-Cola Kwanza will provide girls’ schools with desks to contribute to a conducive studying environment, giving the learners a start towards a fulfilling career. The company will donate 250 desks to government girls’ schools, providing comfortable seating for 500 students.
For its employability initiative, Coca-Cola Kwanza will include 100 woman graduates in its internship programme. The young women will receive hands-on skills training to make them workplace ready as part of the Mwanamke Shujaa Future Leaders Programme.
The company will also foster entrepreneurship among women by selecting a group of women involved in recycling and supporting them with resources such as plastic shredding machines and other equipment needed to expand their value chain.
Coca-Cola Kwanza Director of Public Affairs, Communications and Sustainability Mr. Salum Nassor said: “Each decision our company makes is a chance for us to do the right thing. In all our actions, we must be relentlessly self-aware of our role in the world and the impact we can have. Therefore, we must help care for the people and communities we depend on to succeed.
“One way we support communities is by empowering women. Across local communities, we give back every year to help make them stronger and more prosperous.
“Because women are integral to our continent’s shared success, we seek to empower women both in the workplace and through community programmes,” said Nassor.
“Whether donating money or our time, we take our responsibility to the communities we call home seriously.”
“I have already met great and amazing women in Tanzania, who are determined to break barriers and reach greater success,” he added.
Unguu Sulay, Managing Director for Coca-Cola kwanza, said the Mwanamke shujaa campaign was aligned with the priority theme of the 65th session of the UN Commission on the Status of Women, which aims to achieve:
Coca-Cola Kwanza Ltd has been involved in various sustainability initiatives that empower women, including the 5by20 Coca-Cola global initiative to provide economic support to 5 million women to run their own businesses in developing countries by 2020.
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Media Contact
Victor Byemelwa
Sustainability and Communications Specialist
Coca Cola Kwanza Ltd
0742333912 / 0745048868
Email: – VByemelwa@ccbagroup.co.tz
