Six million Africans in more than 4 000 communities across 41 countries have gained improved access to clean water thanks to the work of The Coca-Cola Foundation in a programme called the Replenish Africa Initiative (RAIN).
RAIN improves community access to water and sanitation while promoting better hygiene, for positive impacts on health and development. This lowers the risk of disease and the dignity, privacy and safety of communities, especially vulnerable women and children, is ensured. Education and training on improved hygiene behaviours and handwashing complement water access and sanitation to promote healthier living.
The programme was launched in 2009 to help countries across Africa achieve the United Nations’ Sustainable Development Goals on clean water and sanitation (SDG 6).
The programme’s success in reaching six million people is the result of a collective effort from more than 300 international and local public, private and civil society partners.
Coca-Cola Beverages Africa CEO Jacques Vermeulen said that as the largest Coke bottler on the continent, the company was especially pleased by the success of these partnerships in providing clean water to communities.
“By working together we achieve so much more than we could individually,” said Vermeulen.
“Over the past decade, RAIN has improved access to clean water for communities, schools, and clinics across Africa, while creating opportunities for employment, entrepreneurship, and skills generation. RAIN has also helped to protect critical watersheds, supported local governments to cope with rapidly growing water demand in cities, and delivered essential hygiene items and personal protective equipment to help slow the spread of COVID-19.”
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The experience of developing and implementing RAIN resulted in important learnings that helped to improve its effectiveness, said Vermeulen.
“We realised the importance of accelerating integrated water resources management efforts to decrease stress on food production, water supply and sanitation services. Source protection for priority watersheds that serve the drinking water needs of millions of Africans is another critical factor.
“Addressing the gender gap and focusing on the needs of women was another major element because they play a critical role in community resilience and are uniquely empowered by access to hygiene and sanitation services.
“Finally, we found that improving the collection, accessibility, sharing and use of data helped to monitor hygiene and sanitation services, and improve performance, planning and decision making,” said Vermeulen.
“Africa is experiencing the highest rate of urban growth globally and is home to 21 of the world’s 30 fastest-growing cities.
“Africa is also more vulnerable to climate change than any other region and water resilience and conservation are essential to ensure African economies can continue to grow sustainably, along with businesses like ours.
“CCBA is committed to working with communities and governments to enhance climate change adaptation and help address the challenges that urbanisation creates for the delivery of clean water and sanitation throughout the continent,” Vermeulen said.
CCBA bottles and distributes beverages whose trademarks are owned by The Coca-Cola Company (TCCC) or TCCC’s affiliated entities and is the world’s 8th largest Coca-Cola bottler by revenue. CCBA has over 17 000 employees across its operations in Africa with more than 40 bottling plants in 14 countries.
The creation of CCBA in 2016 was designed to advance a consolidated, more successful Coca-Cola system on the continent.
Coca-Cola Beverages Africa (CCBA) accounts for about 40% of all Coca-Cola volumes sold in Africa.
CCBA began its operations as a legal entity in July 2016 having been created as a direct result of a merger between non-alcoholic ready to drink bottling operations of The Coca-Cola Company, (then) SABMiller and the Gutsche Family Investments.
CCBA shareholders now are: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%.
CCBA boasts a diverse pan-African footprint servicing over 650 000 outlets that serve a combined population of over 350 million people across the continent.
Our operations in sub-Saharan Africa comprise the following markets: South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Ghana, Mayotte, the Comoros, Botswana, Zambia, Eswatini and Lesotho.
CCBA is a world-class, customer-orientated, socially and environmentally conscious fast-moving consumer goods (FMCG) company. Sales and distribution excellence are our core strengths.
CCBA is pursuing an ambitious sustainable growth strategy that will be supported through investment in manufacturing, sales, distribution and marketing.
CCBA aspires to refresh Africa every day and to make the continent a better place for all.