Bottling giant announces new partnership with sefa

March 3, 2017

Coca-Cola Beverages South Africa (CCBSA) recently partnered with the Small Enterprise Finance Agency (sefa) to run a programme to assess the company’s Logistics Distribution Partners (LDPs). This strategic partnership will increase the bottling giant’s regional logistics capabilities, enable quicker delivery of more product to consumers, and drive investment in sustainability.

Developed to support the company’s overall business strategy, CCBSA’s partnership with sefa will boost its regional distribution capabilities, related innovation and create long-term growth. The programme saw sefa assess the company’s LDPs for a specific period of time against certain criteria. Based on the outcome, sefa then awarded R3 million to KK Logistics, CCBSA’s LDP in Edendale. The excited owner, Kugen Moonsamy, will use this funding be used towards the purchase of additional six trucks for the business.  

“The partnership will help us meet increasing customer demands for more responsive distribution channels,” says Ntuthu Mabengu, LDP Specialist, CCBSA.

Thakhani Makhuvha, Chief Executive Officer at sefa says that the funding institution is excited to be partnering with CCBSA on this initiative. “It meets our mandate to focus on and support SMMEs and co-operatives in priority provinces of South Africa.”

“sefa’s backing continues to assist us as we grow our distribution channels through internal investment and initiatives.  This, in turn, should provide more opportunities for our employees and independent affiliates, as well as directly benefiting our customers,” concludes Ntuthu Mabengu, CCBSA

Th handover of the trucks will take place as follows:

Date:        Monday, 07 November 2016

Time:        11h00

Place: 2 CB Downes Road, Mkondeni, Pietermaritzburg