FAQ

Frequently asked questions about CCBA

Who is CCBA?

Coca-Cola Beverages Africa (CCBA) is the eighth largest Coca-Cola bottling partner worldwide and the biggest in Africa, serving approximately 40% of Coca-Cola beverages on the continent.

Where do we operate?

We serve 14 countries in sub-Saharan Africa including South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Mayotte, Comoros, Ghana , Botswana, Zambia, Eswatini and Lesotho.

CCBA’s headquarters are in Gqeberha (formerly Port Elizabeth) and the Coca-Cola Beverages South Africa (CCBSA) headquarters are in Johannesburg, underlining our commitment and confidence in the largest market we serve.

How many plants do we have?

We have more than 39 bottling and distribution plants serving over 600,000 outlets across Africa.

How many employees do we have?

CCBA employs almost 20,000 people and enjoys the number one market position in the majority of our territories

What is our purpose?

As CCBA, our vision is to refresh Africa every day and to make the continent a better place for all.

We act with a sustainable growth mindset, take an expansive approach to what’s possible, and believe in continuous learning to improve our business and ourselves. We value how we work as much as what we achieve.

All that we do, we do with the highest integrity and drive to exceed on our commitments.

Profitability is important, but not at any cost. People matter. Our planet matters. We are growing with a conscience. We do business the right way by following our values and partnering for solutions that benefit us all

What are our key objectives?

With a rich history and heritage in Africa, CCBA’s scale, complementary capabilities and resources will be deployed via a strategy aimed at accelerating top-line growth:

  1. We will take advantage of the opportunities presented by favourable economic and demographic trends in Southern and East Africa where per capita consumption of soft drinks still lags that of other emerging markets
  2. We will leverage our scale in South Africa, which accounts for almost half of CCBA’s workforce and approximately 60% of its volumes, to compete effectively and accelerate growth on the rest of the continent
  3. We will build the fundamental capabilities we need across our Southern and East African operations to accelerate sustainable growth in these markets while remaining ready to support further consolidation efforts

Our aim to build a stronger business can only be achieved through the support and long-term prosperity of our customers. A stronger, more successful Coca-Cola system in Africa will create greater shared value for the business as well as the communities we serve across the value-chain through job creation, skills development and support for small-to-medium sized enterprises. By focusing on accelerating growth and social development in our value chain and making clear commitments on waste, energy, water and women and youth empowerment, we are leading the way as a responsible business in Africa

Employees are at the heart of our business. We invest in their growth and development to ensure they reach their full potential by continuously enhancing their skills and capabilities.

What is our approach to customer service?

CCBA strives to be a partner of choice and we believe that our customers should have profitable and growing businesses.

What are our sustainability priorities?

At CCBA, we are a proud industry leader in developing increasingly sustainable ways to manufacture, distribute and sell our products.

Our aim is to create greater shared opportunity for the business and the communities we serve across the value-chain. Opportunity is more than just money, it’s about a better future for people and their communities everywhere on the African continent.

People matter. Our planet matters. We believe in doing business the right way by following our values and working toward solutions that benefit us all. Profitability is important, but not at any cost.

When we grow our business the right way, not just the easy way, we help create inclusive growth opportunities for our communities, women and youth, our customers, our employees and our shareholders. For a better shared future, we focus on:

How do we serve our communities?

Our aim is to create greater shared opportunities for the business and the communities we serve across the value-chain. Opportunity is more than just money, it’s about a better future for people everywhere on the African continent.

We believe in doing business the right way by following our values and working toward solutions that benefit us all. When we grow our business the right way, not just the easy way, we help create inclusive growth opportunities for our communities, women and youth, our customers, our employees and our shareholders, for a better shared future.

Each decision our company makes is a chance for us to do the right thing. In all our actions, we must be relentlessly self-aware of our role in the world and the impact we can have. Therefore, we must help care for the people and communities we depend on to succeed.

One way we support communities is by empowering women and youth. Across local communities in our territories, we give back every year to help make them stronger and more prosperous.

Because women and youth are integral to our continent’s shared success, we seek to empower them by enabling their economic inclusion through training and through community programmes throughout our markets on the continent.

Whether donating money, our time or our expertise, we take our responsibility to the communities we call home seriously.

What about growing the economy and job creation?

CCBA is committed to creating economic growth in each of the countries in which we trade. This we do by creating jobs and trading opportunities, as well by innovation in our supply chain and our business more generally. We invest in communities to create shared value and provide our employees with opportunities to be trained and developed to their full potential. With a strong focus on enterprise development, we believe this investment in the future is key to the continued economic transformation of the continent.

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