As a Coca-Cola bottler, Coca-Cola Beverages Africa (CCBA) subscribes to the sustainability framework that is known in the Coca-Cola system as “Me, We, World”.
This is our shared vision for how we work together to create social value and make a positive difference for the customers and communities we serve. Furthermore, as CCBA, we are committed to producing and selling our products in a responsible way and ensuring a sustainable future.
Me – Enhancing personal wellbeing
CCBA helps to get people moving by supporting physical activity programmes among our employees and in the communities where we do business. In South Africa, we are a partner in the Department of Sport and Recreation’s Big Walk which is an annual event aimed at getting the community moving.
Also, we offer reduced, low- and no-calorie beverage options in every market where we operate. We provide transparent nutrition information, featuring kilojoules on the front of all of our packages.
We market responsibly, including no advertising directly to children under 12 anywhere in the world. Since 2014, Coca-Cola enhanced our policy to extend across all forms of media and indicates that we will not develop marketing designed to directly appeal to children under 12.
We – Building stronger communities
In creating sustainable communities, entrepreneurship is a strong focus for us at CCBA. We aim to enable economic empowerment where we operate with specific emphasis on women and youth.
In this context, many of our CCBA countries participate in Coca-Cola’s 5by20 programme. Our recognition of both the challenges faced by women and their economic potential led to the development of our 5by20 initiative in 2010. 5by20 is Coca-Cola’s commitment to enable the economic empowerment of 5 million women entrepreneurs throughout the Coca-Cola value chain by 2020. Specifically, this means the small businesses that the Company and its bottling partners work with in more than 200 countries around the world—from fruit farmers and recyclers to retailers and artisans.
In South Africa and Kenya, an initiative aimed at youth called Bizniz in a Box, enables young people to establish a retail outlet as well as internet hub in their communities. The programme is designed to create a sustainable business model by assisting participants to set up and operate their own businesses, learn sustainable business principles as well as technical skills. The longer-term objective is to create a business model that can be successfully duplicated in other markets across the CCBA territories.
By supporting the education of young people, we advance the sustainability of the communities where we do business. In South Africa, we sponsor five IkamvaYouth centres where high school learners are able to receive support and tutoring in maths, science and other subjects. IkamvaYouth also equips learners from disadvantaged communities with the knowledge, skills, networks and resources to access tertiary education and/or employment opportunities once they complete their schooling. Furthermore, through the PH Gutsche Scholarship Fund, high school learners are able to access financial assistance for tertiary education.
Employee volunteering is a practical way for us to make a meaningful contribution to the communities where we work. We are actively building the participation of our employees in this regard by encouraging employees to volunteer their time in a community project that we support. In South Africa, an active employee volunteering programme has been underway for a number of years and through this initiative, 74% of employees donated time in community projects in 2015.
World – Protecting the environment
We work closely with stakeholders, communities and farmers to ensure sustainability of the eco-systems on which we rely for raw materials like sugar – supporting responsible, sustainable land use for all crops. We hold ourselves and our suppliers to high sourcing standards.
We aim to improve water efficiency in manufacturing operations by 25% compared with a 2010 baseline. In 2014, we used an average of 2.03 litres of water for each litre of product produced—a 10% improvement since 2010—moving us toward our 2020 goal to use 1.7 litres of water per litre of product produced. Some of our South African operations have already surpassed the 2020 goal and are using an average of 1.63 litres of water per litre of product produced even as product volumes have increased.
Waste management is another key focus area in our business. We’re making progress towards delivering quality beverages sustainably through packaging innovation, resource usage minimisation, recycling, and by using recycled raw materials. We actively involve our consumers, customers, suppliers and broader community members on the journey.
In South Africa we have not only reduced the weight of our bottles, but we involve communities in our recycling goals through our Schools Recycling Programme. In 2011, this initiative had 120 participating schools and in 2015, this number rose to 404 participating schools. In 2011, the schools collected and recycled 67 tons and in 2015, this number increased to 645 tons of recyclable material of which 210 tons comprised PET (polyethylene terephthalate).