Frequently asked questions about CCBA
Who is CCBA?
Coca-Cola Beverages Africa (CCBA) is the tenth largest Coca-Cola bottling partner worldwide and the biggest in Africa, serving approximately 40% of Coca-Cola beverages on the continent.
What is our production capacity?
CCBA produces more than 51 million hectolitres of still and sparkling drinks per year.
Where do we operate?
We serve 14 countries in sub-Saharan Africa including South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Mayotte, Comoros, Ghana and Nigeria. Swaziland, Botswana and Zambia will be integrated into CCBA’s operations over the next 12 to 18 months.
CCBA’s headquarters are in Port Elizabeth and the Coca-Cola Beverages South Africa (CCBSA) headquarters are in Johannesburg, underlining our commitment and confidence in the largest market we serve.
How many plants do we have?
We have more than 30 bottling and distribution plants serving over 550,000 outlets across Africa.
How many employees do we have?
CCBA employs more than 14,000 people and enjoys the number one market position in the majority of our territories.
How many brands do we produce?
CCBA produces more than 40 still and sparkling brands including Coca-Cola, Coca-Cola Light & Zero, Sprite & Sprite Zero, Appletiser, Tab, Powerade, Valpré, Sparletta, Minute Maid and Glacéau vitaminwater amongst others.
What is our business goal?
CCBA aims to be the leading Coca-Cola bottler in Africa, delivering profitable and sustained growth through increased availability and access to Coca-Cola beverages across Southern and East Africa. As the leading Pan African bottler we are pursuing an ambitious growth strategy that is aligned with The Coca-Cola Company’s 2020 Vision and will be supported through investment in manufacturing, sales, distribution and marketing.
What are our key objectives?
With a rich history and heritage in Africa, CCBA’s scale, complementary capabilities and resources will be deployed via a three-part strategy aimed at accelerating top-line growth:
1. We will take advantage of the opportunities presented by favourable economic and demographic trends in Southern and East Africa where per capita consumption of soft drinks still lags that of other emerging markets
2. We will leverage our scale in South Africa, which accounts for half of CCBA’s workforce and 69% of its volumes, to compete effectively and accelerate growth on the rest of the continent
3. We will build the fundamental capabilities we need across our Southern and East African operations to accelerate sustainable growth in these markets while remaining ready to support further consolidation efforts
Our aim to build a stronger business can only be achieved through the support and long-term prosperity of our customers. A stronger, more successful Coca-Cola system in Africa will create greater shared value for the business as well as the communities we serve across the value-chain through job creation, skills development and support for small-to-medium sized enterprises. By focusing on accelerating growth and social development in our value chain and making clear commitments on waste, energy, water and land use, we are leading the way as a responsible business in Africa
Employees are at the heart of our business. We invest in their growth and development to ensure that they are empowered and their skills and capabilities are continuously enhanced.
What is our approach to customer service?
CCBA strives to be a partner of choice and we believe that our customers should have profitable and growing businesses.
- Delivering efficiently and on time to our customers in diverse trade categories, from spaza shops to supermarkets, is central to our business philosophy.
- We pride ourselves on being able to deliver to all customers, regardless of stock quantity, delivery times and frequency.
- We are focused on growing our existing customer base and creating jobs in the process as we strive to deliver our promise of quality service throughout the value chain.
What are our sustainability priorities?
As a responsible corporate citizen, our main focus areas are:
- Water usage efficiency
- Efficient energy use
- Sustainable packaging and
- Giving back to the communities in which we operate
How do we serve our communities?
We are committed to doing business ethically, respecting all relevant codes and regulations applicable to our industry, sphere of business and societal influence. We consider this vital to winning and maintaining the trust and respect of all our customers and stakeholders.
We work hard to maintain excellent partnerships with all who support our business. CCBA aspires to work in the best interests of our customers, consumers and communities where we do business.
What about growing the economy and job creation?
CCBA is committed to creating economic growth in each of the countries in which we trade. This we do by creating jobs and trading opportunities, as well by innovations in our supply chain and our business more generally. We invest in communities to create shared value and give our employees every opportunity to be trained and developed to their full potential. With a strong focus on enterprise development, we believe this investment in the future is key to the continued economic transformation of the continent.