Coca-Cola Beverages Uganda rewards top distributors with delivery Tuk Tuks

Kampala, Uganda – Coca-Cola Beverages Uganda (CCBU) has rewarded 54 top-performing distributors with fully kitted Tuk‑Tuk delivery vehicles as part of its Tuk-Tuk Peak Challenge.

The initiative recognised distributors who achieved their peak sales targets, enabling them to strengthen last‑mile delivery. The Tuk-Tuks provide distributors with a practical tool of trade to reach their customers more efficiently and cover more outlets, while also improving their service to customers. This helps to ensure that a cold drink is always within reach.

Ellis Muhimbise, the Sales Director at CCBU, a company within the Coca‑Cola Beverages Africa group, handed over the Tuk-Tuks.

“For Coca‑Cola Beverages Africa, partnering with customers for growth means creating shared value beyond the product,” said Emmy Hashakimana, General Manager of CCBU. “By rewarding strong execution and investing in our distributors’ capacity, we enable them to grow their businesses while improving availability for consumers.”

The Tuk‑Tuk Challenge forms part of CCBU’s broader commitment to customer‑centric execution, dependable service and building strong, long‑term distributor partnerships across Uganda.

“It is about customer-centric execution through understanding the unique needs of different market segments and ensuring product availability at the right time, place, and price, leveraging data and analytics to anticipate customer demand and preferences,” said Hashakimana.

“We aim to provide best-in-class service to retail partners and help customers to grow their businesses through insights, promotions, and tailored support.”

  • Business

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Frank O’Donnell

Chief Commercial and Customer Officer, CCBA

Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

Gerald Lewis

Chief Information Officer, CCBA

Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

Matthew Welz

General Counsel and Company Secretary, CCBA

Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

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