Lilongwe, Malawi – Coca-Cola Beverages Africa (CCBA) in Malawi is proud to announce the official relaunch of two of the nation’s most iconic flavours: Sobo Cocopina and Sobo Cherryplum.
After months of extensive consumer engagement, product refinement, and behind-the-scenes work, these beloved beverages return with improved flavour and colour formulations that restore the original taste Malawians have cherished for generations.
Chawanangwa Moyo, Acting Revenue Growth Management and Trade Marketing Director at CCBA in Malawi, said the relaunch reflects the company’s unwavering commitment to meeting consumer preferences and delivering products that truly resonate with them.
“In a world of constant innovation and change, we once adjusted the recipes in response to market preferences at the time. However, overwhelming feedback from our loyal consumers made it clear: they wanted the original flavour and taste back. As a consumer- and customer-driven company, we listened and acted. Today, we proudly restore the authentic, beloved taste that defined Cocopina and Cherryplum for many years,” said Moyo.
“Our aim is to craft the brands and choice of drinks that people love and enjoy, to refresh them in ways that create a more sustainable business and better shared future for our people, communities, and our planet,” Moyo added.
“Everything starts with taking the time to understand people. Whether it’s the end consumer or a customer, it begins with understanding their world and what could make it better.”
The original taste of Sobo Cocopina and Sobo Cherryplum are now available in retail outlets nationwide.
