Maputo, Mozambique – Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 percent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long-lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow real life moments of togetherness to thrive.
To celebrate the relaunch of “Share a Coke”, the brand has created “Share a Coke” Memory Maker – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola. Partnering with famous creators to create unique templates, you can make your own personalised videos using your own content.
So how can you join the fun? Look for personalised Coca-Cola bottles and cans in store and get ready to share the magic with your crew. Closer to home, consumers can experience the campaign in stores nationwide, where they can take part in a host of memorable experiences from in-store activations to personalised can printing at select outlets. Look out for the “Share a Coke” branding on 330ml cans with nicknames, 350ml PET bottles featuring 300 individual names, and 2L PET bottles with group names.
Duncan Wyness, General Manager, Coca-Cola Beverages Africa in Mozambique says, “In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”
Personalised Coca-Cola bottles and cans are available from June 6, 2025. For more information on the campaign experiences, consumers can follow Coca-Cola Beverages Mozambique on Facebook.
