Nairobi, Kenya – Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalized connection. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive.
As part of an exciting initiative across Kenya and Uganda, Coca-Cola is hosting a landmark dual-campus event at Jomo Kenyatta University of Agriculture and Technology (JKUAT) and Makerere University Business School (MUBS). Students from both universities will connect in real-time through a virtual portal, sharing their Coke moments across borders.”
“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.
Close to home, consumers can experience the campaign nationwide at malls, colleges, popular eateries, and social hotspots, where attendees can participate in a variety of memorable experiences designed to unlock the magic of personalized connection.
For the next three months, Coca-Cola fans can share their #ShareaCoke moments on TikTok, Instagram and X (formerly Twitter), turning everyday interactions into treasured memories.
Personalised Coca-Cola bottles and cans will be available in stores, entertainment venues, supermarkets, and other locations nationwide starting this week.
