Windhoek, Namibia – Coca-Cola Beverages Africa (CCBA) in Namibia has announced the appointment of Henry Friedrich as its new General Manager.

Friedrich brings 18 years of professional expertise across sales, trade marketing and business intelligence, with a strong track record of leading large, diverse teams. He joins CCBA after holding several senior leadership roles at Heineken Brazil.

His appointment marks a return to the Coca-Cola system, as he gained valuable early career insights at Coca-Cola Guararapes. He comes with a robust commercial and analytical foundation, enriched by international exposure from working, studying and living in the United States and Canada, and brings a collaborative, people-focused leadership style.

Commenting on the appointment, Sunil Gupta, Chief Executive Officer of CCBA, said: “We are pleased to welcome Henry to the CCBA family. His extensive background is a tremendous asset as we continue to grow our business. At CCBA, we invest in our people to foster an inclusive and thriving workplace that accelerates our growth. We attract, develop and retain high-performing talent, empowering individuals to reach their full potential. I am confident that Henry’s capability, energy and values-led leadership will position him well to lead the Namibia business and continue creating value for our customers, consumers, our people and the communities we serve.”