University graduates in Ambo City learn the art of entrepreneurship

Ambo City,  Ethiopia – A total of 620 graduate students from Ambo University have completed an entrepreneurial skills training programme called Project Elevate, supported by Coca-Cola Beverages Africa (CCBA) in Ethiopia.  

The course, conducted in two phases, was delivered by professional trainers and experts from CCBA in Ethiopia, along with university professors at the Ambo University campus.    

“We are committed to operating with integrity, creating shared value for our business and the communities we call home,” said managing director at CCBA in Ethiopia, Melkamu Abebe.   

“At CCBA, we strengthen our social license to operate by ensuring our business creates a lasting positive impact.”   

Ayantu Bayisa, a diploma graduate in Urban Planning and Land Administration, said: “The training has helped me think in new ways and be more creative. It has sparked growth and an entrepreneurial mindset in me. I have learned not to give up, and even if I do not get a job right away, I can create opportunities for myself.  

“By building my own path, I can grow, become empowered, and contribute to my family, my community, and my own future. I now believe that everything is possible, and I’m determined to create my own job and achieve big things.”   

Fraol Zerihun, a graduate in Electrical Engineering, said: “The training was truly empowering; it opened my eyes to entrepreneurship and how we can generate ideas that move us towards better things.”    

“I learned that entrepreneurs not only create opportunities for themselves but also for other young people. I’m grateful for the experience and encourage every youth to take part if given the opportunity, because it has the power to change lives.”   

Dr Solomon Alemu Tolla, Assistant Professor in Social Work and Social Development at Ambo University, said: “I would like to extend my heartfelt gratitude to CCBA for organising such a timely training for our graduates. The training has been highly valuable in equipping graduates with essential skills to enhance their employability. We look forward to continuing our collaboration with CCBA to further support the professional development of our graduates.”  

Related Media Releases

Coca-Cola Beverages Africa kicks off ‘Year of the Customer,’ honouring teams driving market excellence

Coca-Cola Beverages Africa (CCBA) has declared 2026 its ‘Year of the Customer,’ a strategic focus brought to life this week as the company honoured its top-performing teams and countries at its annual awards ceremony.

Predator Energy offers Ugandans a chance to win a Chelsea FC experience in London

Coca-Cola Beverages Uganda (CCBU), a company in the Coca-Cola Beverages Africa (CCBA) group, has launched a nationwide consumer promotion giving Ugandan Predator energy drink fans the chance to win daily airtime worth UGX 405M, 15 Motorbikes and the grand prize; an all-expenses-paid trip to London for 5 winners and their plus ones, to watch a Chelsea FC match at the iconic Stamford Bridge Stadium.

Coca-Cola Beverages Uganda rewards top distributors with delivery Tuk Tuks

Coca-Cola Beverages Uganda (CCBU) has rewarded 54 top-performing distributors with fully kitted Tuk Tuk delivery vehicles as part of its Tuk-Tuk Peak Challenge.
Matthew Welz

General Counsel and Company Secretary, CCBA

Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

CCBA Zambia Hero

Zambia

Coca-Cola Beverages Zambia (CCBZ) became a subsidiary of CCBA in 2018.
CCBA Uganda Hero

Uganda

CCBA’s Ugandan subsidiary, Coca-Cola Beverages Uganda Limited (CCBU), has a 24-year track record in Uganda.
CCBA Tanzania Hero

Tanzania

Coca-Cola Kwanza is a subsidiary of CCBA covering 54% of Tanzania’s geography and employing over 500 people.
CCBA Namibia Hero

Namibia

The Coca-Cola system in Namibia, has a 70-year track record providing Coca-Cola brands tailored for consumer preferences.
CCBA Mozambique Hero

Mozambique

With more than 30 years serving the country, Coca-Cola Sabco Mozambique (CCSM) is a subsidiary of CCBA.
CCBA Comoros Mayotte Hero

Mayotte

The islands represent CCBA’s presence in Comoros and Mayotte.

Malawi

In 2022, CCBA acquired the soft drinks division of the Castel (Southern Bottlers Limited) in Malawi through a new entity called Coca-Cola Beverages Limited (CCBL).
CCBA Where We Operate Hero

Kenya

In one of East Africa’s largest-ever private equity investments, CCBA acquired 100% shareholding in Nairobi Bottlers Limited (NBL) in October 2019.
CCBA Ethiopia Employee

Ethiopia

East Africa Bottling Share Company (EABSC), a subsidiary of CCBA, is the largest bottler of Coca-Cola products in Ethiopia, having served the country for more than 60 years.
CCBA Eswatini Hero

Eswatini

In August 2019, CCBA subsidiary, Eswatini Coca-Cola Beverages, commenced operations with a refreshed marketing and sales plan, based on Coca-Cola Beverages South Africa’s success.
CCBA Comoros Mayotte Hero

Comoros

The islands represent CCBA’s presence in Comoros and Mayotte.
CCBA South Africa Where We Operate

South Africa

CCBA’s proudly South African subsidiary, Coca-Cola Beverages South Africa (CCBSA), has 11 manufacturing plants across 6 provinces.
CCBA Botswana Hero

Botswana

Based in the capital, Gaborone, CCBA’s Botswana subsidiary, which trades as Coca-Cola Beverages Botswana (CCBB), offers improved service and accelerated innovation for both the formal and informal markets.