Ethiopia  – Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2011, the brand launched this first-of-its-kind campaign where you could find your name in place of the logo – an industry-first in personalisation. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime. 

Did you know that 72 percent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care. 

Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long-lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow real-life moments of togetherness to thrive. 

To celebrate the relaunch of “Share a Coke”, the brand has created “Share a Coke Memory Maker” – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola. Partnering with famous creators to create unique templates, you can make your own personalised videos using your own content.  

So how can you join the fun? Bottles featuring 88 nicknames on 350ml, 433 individual names on 500ml, and 14 group and family names on 1.5L are available in stores nationwide. Consumers can experience the campaign across Ethiopia through a host of memorable in-store experiences. 

Melkamu Abebe, General Manager, Coca-Cola Beverages Africa in Ethiopia says, “In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola bottle, make life so special.” 

Personalised Coca-Cola bottles and cans are available in stores nationwide from June 6. For more information on the campaign experiences, consumers can follow Coca-Cola Beverages Ethiopia on Facebook or Instagram.