Driving everyday refreshment moments with exciting rewards and on-the-go experiences
Lusaka, Zambia – Coca-Cola Zambia is bringing new energy to everyday refreshment occasions with the launch of its nationwide Kwatamo Touch Muli campaign, a consumer promotion designed to reward Zambians for the moments they already enjoy. Running from 1 May to 31 July 2026, the campaign invites consumers to enjoy their favourite beverages while standing a chance to win their share of K2.5 million worth of prizes.
Rooted in the insight that everyday moments matter, the campaign transforms simple, daily refreshment occasions into opportunities for celebration and winning. Whether it’s a meal at home, time with friends, or a quick break during the day, every Coca-Cola moment now comes with the chance to unlock something more.
The campaign invites consumers across the country to enjoy their favourite beverages while standing a chance to win their share of K2.5 million worth of prizes.
The promotion features a strong portfolio of some of Zambia’s most loved brands, including Coca-Cola, Fanta, Sprite, Minute Maid, and Aquasavana, available in participating 500ml PET bottles and 300ml returnable glass bottles.
How It Works
Consumers can participate in a few simple steps:
- Purchase a participating beverage with a yellow cap
- Check under the crown
- Dial 38424# and follow the prompts
- Stand a chance to win
Exciting Prizes Up for Grabs
The campaign promises everyday tasty celebrations with a wide range of prizes, including:
- Airtime rewards
- Smartphones
- Laptops
- Cash prizes
- Grand prize car
Bringing the Campaign to Life
The campaign will kick off with high-energy consumer activations setting the tone for an exciting rollout across the country. These activations will introduce consumers to the campaign through a series of on-ground activations, immersive brand experiences and media engagements across Lusaka, Ndola, Kitwe and beyond.
Driving Connection Through Refreshment
Kwatamo Touch Muli is designed to connect with consumers in a way that feels authentic and local, reinforcing Coca-Cola’s role at the heart of daily life.
“We are excited to introduce a campaign that not only rewards our consumers but also connects with them in their everyday moments,” said Faith Nehanda, Senior Manager, Frontline Marketing, Coca-Cola Zambia.
“Kwatamo Touch Muli is about turning simple purchase occasions into opportunities for celebration. With every bottle opened, there’s a chance to turn an ordinary moment into something exciting & meaningul.”
Consumers are encouraged to look out for promotional packs in stores nationwide and follow Coca-Cola Zambia’s social platforms for updates and campaign moments.
