Nairobi, Kenya – Coca-Cola has introduced Charged, a new sparkling caffeinated energy drink offering Kenyan consumers a bold and refreshing way to recharge during their day.
Following its successful debut in markets including India, Nepal, Vietnam and South Africa, Charged now expands The Coca-Cola Company’s beverage portfolio in Kenya.
Charged is available in two vibrant flavors; Lemon Burst and Electric Pineapple, delivering a refreshing taste combined with caffeine to ensure an unmatched refreshment experience that helps consumers stay invigorated.
“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximise each day,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.
“This launch highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.”
To introduce the new drink, The Coca-Cola Company and its authorised bottler, Coca-Cola Beverages Africa in Kenya, are rolling out a nationwide activation campaign featuring engaging consumer experiences, including music, entertainment and product sampling, giving consumers the opportunity to experience Charged firsthand.
James Bowmaker, General Manager at Coca-Cola Beverages Africa in Kenya, noted: “Charged delivers bold new flavours designed to resonate with younger consumers offering a refreshing way to fuel their day.”
Charged packaging reflects the brand’s bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink’s invigorating properties, making it easily recognizable on shelves. Charged is now available across Kenya in 330ml bottles at supermarkets, stores and other retail outlets.
Consumers can learn more about Charged and follow updates on Coca-Cola’s official digital platforms.
