Coca-Cola Beverages Africa acquires Fairy Bottling
February 4, 2019
Africa’s largest Coca-Cola bottler, Coca-Cola Beverages Africa (CCBA), announced that it has received the requisite regulatory approval to acquire Fairy Bottling Zambia Limited and closed the transaction on 1 February 2019.
Fairy Bottling bottles AquaSavana, the leading water brand in the country, and Super Maheu (a fermented maize beverage) as well as other non-alcoholic ready-to-drink (NARTD) beverages. With this agreement, CCBA has acquired a facility in Lusaka as well as the sales and distribution infrastructure.
This follows the recent acquisition by CCBA of Kalundu Beverages Limited, trading as Coca-Cola Beverages Zambia (CCBZ). By combining the scale of the sparkling soft drinks business of CCBA with the state of the art capabilities existing at Fairy, CCBA will be a more cost-effective operator in Zambia.
“We believe that the acquisition of Fairy Bottling allows us to achieve greater efficiencies which ultimately means better value for consumers and improved service to customers,” said Norton Kingwill, the managing director for CCBA’s Southern Africa region which includes Namibia, Botswana and Zambia.
CCBA bottles and distributes beverages whose trademarks are owned by The Coca-Cola Company (TCCC) or TCCC’s affiliated entities. Including this most recent Zambian acquisition, CCBA now has over 16 000 employees across its operations in Africa with more than 30 bottling plants in 12 countries.
CCBA aims to support the local economy in Zambia by creating value for consumers, retailers and suppliers as well as shared opportunities for communities served across the value-chain.
Coca-Cola Beverages Zambia
Tel: +26 (0)96 392 6130
Coca-Cola Beverages Africa
Group Head: Corporate Reputation and Communication
Tel: +27 (0)83 795 8524
Coca-Cola Beverages Africa (CCBA) is the 8th largest Coca-Cola bottling partner worldwide by revenue and the biggest on the African continent, accounting for about 40% of all Coca-Cola volumes sold in Africa.
CCBA began its operations as a legal entity from July 2016 having been created as a direct result of a merger between non-alcoholic ready to drink bottling operations of The Coca-Cola Company, SABMiller and the Gutsche Family Investments.
CCBA shareholders now are: The Coca-Cola Company 65.5% and Gutsche Family Investments 34.5%.
CCBA boasts a diverse pan-African footprint with more than 32 bottling plants servicing over 650 000 outlets that serve a combined population of over 249 million people across the continent.
Our more than 16 000 employees serve 12 countries in sub-Saharan Africa: South Africa, Kenya, Ethiopia, Mozambique, Tanzania, Uganda, Namibia, Ghana, Mayotte, the Comoros, Botswana and most recently, Zambia.
CCBA is a world-class, customer-orientated, socially and environmentally conscious fast-moving consumer goods (FMCG) company. Sales and distribution excellence are our core strengths.
Aligned with The Coca-Cola Company’s 2020 Vision, CCBA is pursuing an ambitious growth strategy that will be supported through investment in manufacturing, sales, distribution and marketing.
CCBA aspires to be the best Coca-Cola bottler in the world and Africa’s most valuable independent food and beverage company.