Coca-Cola Beverages Africa in Namibia wins top award for marketing innovation

Windhoek, Namibia – Coca-Cola Beverages Africa (CCBA) in Namibia is celebrating a significant industry milestone after winning the Most Innovative Marketing Campaign award for its iconic ‘Share a Coke’ campaign at the inaugural Mobile Telecommunications Company (MTC) Branding and Marketing Excellence Awards, held on 10 April.

The 2025 ‘Share a Coke’ campaign captured attention for how it invited a new generation to experience the magic of personalised connection. The campaign focused on the importance of friendship and creating lasting memories through shared, real-life moments, and was supported by nationwide activations where consumers could get their own one-of-a-kind bottle with their name on it.

“We are incredibly proud of our team for earning this recognition for the ‘Share a Coke’ campaign,” said Maguire Mulder, Commercial Director for Coca-Cola Beverages Africa in Namibia.” Our consumer-centric portfolio and robust strategies ensure relevance, reach and resonance. By executing the campaign, we were able to remind people that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”

“To be recognised at the very first MTC Branding and Marketing Excellence Awards makes this achievement even more meaningful for us,” Mulder added.

“Behind every one of our drinks, there is a collective effort involving the local community, employees, partners, suppliers, local business, and more. This award recognises not only a powerful campaign but the strong, longstanding relationships the company has cultivated within Namibia,” said Mulder.

  • Business

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Frank O’Donnell

Chief Commercial and Customer Officer, CCBA

Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

Gerald Lewis

Chief Information Officer, CCBA

Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

Matthew Welz

General Counsel and Company Secretary, CCBA

Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

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