Coca-Cola Zambia launches ‘Kwatamo Touch Muli’ campaign with K2.5 million in prizes

Driving everyday refreshment moments with exciting rewards and on-the-go experiences

Lusaka, Zambia – Coca-Cola Zambia is bringing new energy to everyday refreshment occasions with the launch of its nationwide Kwatamo Touch Muli campaign, a consumer promotion designed to reward Zambians for the moments they already enjoy.  Running from 1 May to 31 July 2026, the campaign invites consumers to enjoy their favourite beverages while standing a chance to win their share of K2.5 million worth of prizes.

Rooted in the insight that everyday moments matter, the campaign transforms simple, daily refreshment occasions into opportunities for celebration and winning. Whether it’s a meal at home, time with friends, or a quick break during the day, every Coca-Cola moment now comes with the chance to unlock something more.

The campaign invites consumers across the country to enjoy their favourite beverages while standing a chance to win their share of K2.5 million worth of prizes.

The promotion features a strong portfolio of some of Zambia’s most loved brands, including Coca-Cola, Fanta, Sprite, Minute Maid, and Aquasavana, available in participating 500ml PET bottles and 300ml returnable glass bottles.

How It Works
Consumers can participate in a few simple steps:

  • Purchase a participating beverage with a yellow cap
  • Check under the crown
  • Dial 38424# and follow the prompts
  • Stand a chance to win

 

Exciting Prizes Up for Grabs
The campaign promises everyday tasty celebrations with a wide range of prizes, including:

  • Airtime rewards
  • Smartphones
  • Laptops
  • Cash prizes
  • Grand prize car

 

Bringing the Campaign to Life

The campaign will kick off with high-energy consumer activations setting the tone for an exciting rollout across the country. These activations will introduce consumers to the campaign through a series of on-ground activations, immersive brand experiences and media engagements across Lusaka, Ndola, Kitwe and beyond.

Driving Connection Through Refreshment

Kwatamo Touch Muli is designed to connect with consumers in a way that feels authentic and local, reinforcing Coca-Cola’s role at the heart of daily life.

“We are excited to introduce a campaign that not only rewards our consumers but also connects with them in their everyday moments,” said Faith Nehanda, Senior Manager, Frontline Marketing, Coca-Cola Zambia.

“Kwatamo Touch Muli is about turning simple purchase occasions into opportunities for celebration. With every bottle opened, there’s a chance to turn an ordinary moment into something exciting & meaningul.”

Consumers are encouraged to look out for promotional packs in stores nationwide and follow Coca-Cola Zambia’s social platforms for updates and campaign moments.

  • Business

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Frank O’Donnell

Chief Commercial and Customer Officer, CCBA

Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

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Chief Information Officer, CCBA

Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

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