Borena – Drought-affected people in Borena and other areas of Ethiopia received welcome relief thanks to a donation of more than 143 quintals of flour and 1,035 packs of beverage products by Ambo Mineral Water, a subsidiary of Coca-Cola Beverages Africa (CCBA).
The drought-relief package worth 1.5 mill Birr was handed to Busa Gonofa Saving and Credit Cooperative in response to the Ethiopian government’s call for support to drought affected communities in Borena, Oromia region.
“We are passionate about making a difference in the communities where we live and work and in times like this we feel this commitment even more deeply,” said Public Affairs, Communications and Sustainability Director of CCBA in Ethiopia, Nigus Alemu.
“Our vision is to refresh Africa every day and make the continent a better place for all and this is the time to show how we put that into practice,” said Alemu.
“CCBA is a proud industry leader in developing increasingly sustainable ways to manufacture, distribute and sell our products.
“We use our industry leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.
“Our aim is to create greater shared opportunity for the business and the communities we serve across the value-chain. Opportunity is more than just money, it’s about a better future for people and their communities everywhere on the African continent.
“People matter. Our planet matters. We believe in doing business the right way by following our values and working toward solutions that benefit us all. Profitability is important, but not at any cost.
“When we grow our business the right way, not just the easy way, we help create inclusive growth opportunities for our communities, women and youth, our customers, our employees and our shareholders, for a better shared future,” said Alemu.