Coca-Cola Beverages Uganda sponsors the Rwenzori Marathon

Kampala. Coca-Cola Beverages Uganda (CCBU) through its flagship hydration brand Rwenzori Water has today announced a Shs170 million sponsorship over two years, of the Rwenzori Marathon. The first is scheduled to take place on Saturday September 3, 2022, in Kasese.

CCBU joins other sponsorship partners including Jumia, a leading online retailer, who will sell tickets at Shs50,000 each.

“Registration is now open on the Jumia online shop. You can purchase your tickets and we will deliver your kits to your doorstep within Kampala or you can choose to pick them up in Kasese,” said Shakib Nsubuga, Jumia’s Expansion Manager.

The Rwenzori Marathon will consist of a 42km full marathon, a 21km half marathon and 5km fun run. The marathon is open to the general public, both amateurs and professionals.

“It goes without saying that the Rwenzori brand was inspired by the natural beauty of the Rwenzori Mountains. It stands tall, magnificent and breath taking which is reflected in the Rwenzori brand. This marathon affords runners the opportunity to enjoy its beauty while keeping fit. Kasese district has a lot more to offer and no one should miss-out on this experience,” said Isaac Sekasi, Business Development and Commercialisation Director at CCBU.

“As part of our business sustainability initiatives, environmental protection is at the core of our business operation. Rwenzori Marathon gives us the opportunity to promote this region that represents our roots. We are more than excited to be a part of this,” he added.

The Rwenzori Marathon aims to promote sports tourism, foster healthy lifestyles, and highlight the importance of caring for the environment. It seeks to raise awareness of the iconic Rwenzori Mountain ranges.

“I climbed the Rwenzori Mountains recently and the beauty is indescribable. The marathon will help draw attention to this resource and increase tourism,” said Equator Hikes Director, Amos Wekesa.

With about 2000 running enthusiasts and professional athletes expected to at the foot of the Rwenzori range, the marathon will represent an exciting new challenge to Ugandan and foreign runners alike.

Wekesa announced Shs42m in prizes for the marathon runners courtesy of Standard Chartered Bank. Shs5m, 4m, 3m, 2m and 1m prizes are allocated to the top five runners in the 42km full marathon for both men and women. The top three male and female athletes in the 21km half marathon will bag Shs3m, 2m and 1m respectively.

Other partners for the Rwenzori Marathon include UNDP, Tusker Lite and Rocket Health.

More information can be found online on the official marathon website at www.mtrwenzorimarathon.com.

  • Business

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Frank O’Donnell

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Frank leads CCBA’s commercial agenda, with responsibility for accelerating revenue growth, strengthening route to market and customer partnerships and driving execution excellence across markets.

Frank brings extensive international experience from Coca‑Cola HBC, where he held a range of senior commercial and general management roles. Most recently, he served as Region Director, overseeing 13 markets across Europe, where he led high-performing teams and delivered strong business results.

He is recognised for his strong commercial acumen, customer focus and track record in building high-performing teams across diverse markets.

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Gerald leads CCBA’s digital, data and technology agenda, focusing on enabling business performance through scalable platforms and enhanced digital capabilities.  Gerald brings extensive international experience, most recently as Head of Technology Strategy & Operations at Coca‑Cola HBC. He has also held senior CIO roles at Bacardi across Africa, the Middle East and Asia, as well as transformation roles at GlaxoSmithKline and Mettler Toledo. He is recognised for translating technology strategy into business value and for leading transformation across emerging markets.

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Matthew joined us from the Clicks Group, a JSE Top-40 company, where he has been the Head of Legal and Company Secretary since 2016. In this role Matthew successfully navigated a highly regulated environment, including overseeing compliance with company laws and the JSE Listings Requirements. As company secretary, he managed governance at Board level as well as being the Chairman’s chief of staff. Prior to this, Matthew was a Legal Manager with Anglo American, a major multinational diversified mining group, which includes three companies listed on the JSE, with extensive operations across Southern Africa.

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